USA Today Owner Gannett Co. Gave Advertisers Inaccurate Information for Nine Months – The Wall Street Journal

Publishing company Gannett Co. provided inaccurate information to advertisers for nine months, misrepresenting where billions of ads were placed, according to researchers who provided their findings exclusively to The Wall Street Journal.

Gannett owns USA Today as well as news outlets in 46 U.S. states, from the Arizona Republic to the Detroit Free Press to the Palm Beach Post. Like many publishers, it sells ad space on its sites through real-time digital auctions.